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With deployments in 24 countries across Asia, the Middle East, the Pacific and Africa, WebSatMedia is a global leader in satellite communications.


Known within the global market as a specialist in satellite communications, WebSatMedia’s brand position in the industry’s value chain has long been established. Coal worked with WebSatMedia’s CEO and leaders to transform the organisation’s brand, communicating its spectrum of capabilities from a greater brand position. This allowed the market to fully understand WebSatMedia’s full range of services – which went beyond satellite connectivity – opening up greater business opportunities and partnerships. Coal also transformed the way WebSatMedia communicated at conferences and in its marketing touchpoints, enabling the organisation to access a broader global market.

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