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Equilibrium MMA

Equilibrium MMA is a regional leader in Asia’s mixed martial arts (MMA) scene, and is the home of renowned global competitors like UFC fighter Song Yadong and European Champion Muujig Altantugs.


Coal was tasked with taking Equilibrium’s brand further in the local and regional arenas, and worked with the organisation’s senior management to elevate the brand with actionable steps that were aligned to a long-term campaign. Starting from the foundation of a refocused brand and business model, Coal enabled Equilibrium to communicate more effectively and with greater market clarity than ever before, resulting in record revenues. As part of Equilibrium’s brand elevation, Coal led the organisation to establish key industry events, such as adult seminars, children’s workshops and collaborative launches with partners like Little Farms.

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