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Heguru Group

Focusing on childhood education, the Heguru network is one of the largest in the world, spanning 11 countries in total.


While the Heguru Group has incredible reach across the world, it lacks consistent brand identity across its global markets. Coal developed and implemented Heguru’s core identity and brand implementation across the China market, creating consistent customer touchpoints and communication that reflected the vibrancy and energy of its Japanese roots. These touchpoints included a spectrum of branding elements, such as marketing collateral, online engagement platforms and environmental design, resulting in a truly unique Heguru experience.

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