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As Myanmar’s first truly smart commercial hub, M Tower’s innovative infrastructure and grade 5-A commercial space cater to Asia’s leading corporations and organisations.


Coal defined M Tower’s market position in Myanmar’s fast-growing real-estate landscape, and established M Tower’s USP for an international corporate audience. Developing a precise brand strategy, we crafted M Tower’s brand values and identity, as well as effective customer touchpoints. We then identified focused media channels to target key decision makers, and translated M Tower’s smart functions onto a digital platform that allowed potential tenants to explore the property. Using traditional advertising and new-media platforms, we created differentiation for M Tower as an unparalleled commercial hub, drawing world-class organisations as tenants.

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