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Founded in the UK, UNICAL is one of the world’s leading manufacturers of Flow Technology components, catering to diverse industries that include oil and gas, agriculture and defence.


UNICAL has a global presence, and its main competitors in the Flow Technology space include top-tier industry leaders such as Parker Hannifin, Manuli and Tubi Gomma. This was why brand differentiation and market focus were imperative to take UNICAL further both as a business and as a brand. Coal worked with UNICAL’s senior management to identify the organisation’s USP, strengthen its position in its industrial value chain, and communicate to its global market with a singular voice. The results were visibly significant within the first quarter of relaunching the brand, with UNICAL winning key contracts from regional oil and gas players, as well as military forces across the world.

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